Member of PPR Executive Committee

Louise Beveridge was nominated in March 2011 to the position of the Director of Communications and to the Executive Committee of PPR.
With her Communication team, Louise defines and guides the worldwide strategy of all Communications for PPR: the Corporate Brand, Media Buying, Internal Communications, Press Relations, Digital Media and Public Relations.  Whether in France,  Italy, the UK, or across the Americas or Asia, Louise and her team accompany the transformation of the Group, from a financial holding to an international group built around apparel and accesories in the high growth sectors of Luxury and Sport & Lifestyle.
Of dual nationality, French and Irish, Louise Beveridge, 49, graduated from the Institut d’Etudes Politiques in Paris and has a Masters in International Relations from the University of Sussex.  After working in the financial communication from 1985 -1993, Louise joined and stayed from 1996 to 2001 with Société Générale in London, then in Paris as the Director of Communications for the Investment Bank (SGCIB).  Louise then moved to the paper industry as the Director of Communications of Antalis then in 2002 to the real estate sector creating the brand Atisreal. Following the buyout of Atisreal by BNP Paribas in 2004, Louise became the Director of Communications of BNP Paribas Real Estate until 2007, when she was nominated as the Director for the Brand and Communications for the Investment Solutions division of BNP Paribas. In parallel, Louise created and chaired the professional womens network of BNP Paribas (MixCity) promoting of gender mix as a management value in international business. 
Louise Beveridge teaches Brand Strategy at the school of communication of Sciences-Po in Paris (IEP).
Her motto: « Do things seriously without taking yourself too seriously »