Today, PPR has entered a further phase of its expansion and intends to become a leading group of global brands, representing a universe of “personal goods” that encompasses apparel, footwear and accessories. These powerful brands are to be positioned both in the Luxury and Consumer Retail markets.

Thus, by the side of the Luxury branch – one of the most prestigious and top performing global leaders -, PPR Group is gradually reorienting its Retail branch to focus on sports lifestyle brands with a more international profile; brands conveying values that endow them with genuine legitimacy above and beyond their mere stylistic component, and all sharing a common concern for ultimate quality combined with an ongoing quest for innovation.

PPR is therefore spreading out into more international activities, better distributed throughout the world in order to prevent any dependence on any specific economic area. Backed by a more coherent structure, the Group will then have the ability to benefit from new synergies derived from complementary consumer universes and from pooled resources, to be leveraged in the service of all Group companies.

Last but not least, the business expansion takes place in full respect for the communities residing close to the companies’ theaters of operation. All PPR branches and companies share a similar concern to ensure optimum quality and reliability for all business processes, while fully complying with the commitments set forth in the PPR Corporate Social and Environmental Responsibility Charter.

The Group’s commitment on these issues is a prerequisite in terms of ethics and corporate responsibility in view of the common challenges facing the entire world. But it is also a major business challenge: indeed, sustainable development constitutes a genuine business opportunity, along with a source of innovation and cost cutting.