PPR HOME is PPR Group’s contribution to a better world. With this initiative, PPR intends to go beyond traditional CSR models and to advocate a new business paradigm where the achievement of sustainable development goals is driven by creativity and innovation, and vice versa, in order to build businesses that deliver financial, social and environmental returns for the long run...

In order to provide a strategic dimension to CSR and incorporate its challenges in the business models of the Group brands and companies, PPR created the Group Sustainability Direction, which is represented on the Executive Committee and reports directly to the office of the Chairman.

PPR HOME centers on 4 interconnected programs, representing a common frame of reference have been established, but the subsidiaries are each responsible for determining objectives and action plans compatible with their specific imperatives, their position on the CSR learning curve, and their activities and geographical presence :
 

• Leadership - Leading a corporate paradigm shift both externally and internally;
• Humanity - Enhancing the social, economic and environmental wellbeing of communities in PPR’s spheres of operation; 
• Ecology - Mitigating PPR’s footprint via reduction, offsets and investing in the environment); and
• Creativity - Creating sustainable solutions to support global sustainability).

Read more about PPR HOME… for the long run.